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Our measured design phases create touch points that allow you the client to follow along in the progress of your project.  Here is our methodology.

Phase 1. Planning 

JDA meets to review the site & project scope, determine the local competition, and establish the desires and requirements of the developer and operations team regarding the style of hotel, type of hotel and operational requirements.  These targeted design requirements help shape the interior plan and set the aesthetic for the property. 


Initial plans are developed, showing different concepts and ideas, and establish adjacencies of areas.  These plans later evolve into the final construction documents.  

Phase 2. Concept


Concept Development begins by researching the cultural and regional history of the project site, pulling influences from art, history, architecture, fashion, food and more.  These insights help us target the specific demographic market in the project design. 


Work then begins by pinpointing the selections of materials and finishes and well as furnishings selection and developing a color palette.  These selections are assembled into a presentation encompassing the entire project.  If requested, at this stage we will begin generating computer renderings of select spaces. 


We also develop initial budget estimates for the projects interiors.  These items combined allow us to create a unique design for each project that evokes truth in location, luxury, and unparalleled comfort.  The final concept and planning presentation gives the client an accurate depiction of the look and feel of the finished project.

Phase 3. Design Development


Here we begin to coordinate the interiors drawings with the architect as well as other relevant design disciplines.  These drawings include Architectural Reference plans, Furniture Plans, MEP location plans, Reflected Ceiling Plans, Floor Finish Plans, Interior Elevations and Interior Details. This is where the true design comes fourth in the details, showing how the spaces interact together, and how the design flows through the various spaces.  

Phase 4. Documentation


All relevant material reference and finish information, furniture drawings and specifications, millwork drawings, and model room documentation are developed here.  In this phase the Full-Scale Model Room Documentation, construction and review will also occur.  

Phase 5. Bidding & Negotiations

Here we coordinate with the purchasing agent to select and approve final selection of vendors and manufacturers to supply all the interior products that achieve the best quality and the established budget. 


Here we review shop drawings for all custom millwork, lighting, furnishings, fabrics, and carpets, as well as review purchase orders, samples and prototypes and assist in coordination between the purchasing agent, the installation company, the contractor and the client.

Phase 6. Purchasing and Installation.

Here our designers travel to the site to ensure that the project is being constructed to our exacting specifications.  We will also supervise the final installation of the FF&E package including the furniture, lighting, draperies and all other interior elements.  Finally, we locate all accessories and artwork to complete the final touches on the space.



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